BLOCKBUSTER has been entertaining Australian households since 1991 renting movies, TV series and games.


After being let down by another vendor, BLOCKBUSTER sought out a creative promotional products company to supply merchandise materials. They valued creativity, accessibility and affordability and selected Corporate Classics.  With a tight budget and a short time frame, +we went into action.


Being as innovative as possible we carefully created a product that represented the ethos, value and characteristics that defined BLOCKBUSTER – a fun, vibrant thong. The thong was custom designed right down to the rubber being pantone colour matched.


Our creative, truly unique idea left a lasting impression – so too did the BLOCKBUSTER name!

The BLOCKBUSTER name was embossed on the sole of each thong, which left an imprint in the sand.