Since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.
The Company has grown to become the world’s largest motorcycle manufacturer and one of the leading automakers. With a global network of 365 subsidiaries and 83 affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products to earn the Company an outstanding reputation from customers worldwide.
THE BRIEF
Being seasoned promoters, HONDA required a fresh look at their merchandise program. They demanded innovative ideas, quality crafted products with a solid automotive footprint.
WHAT WE DID
Wearing our ‘creative hat’, the Corporate Classics team developed an impressive, standout promotional product – a moulded gear-stick digital clock. Products also included a contemporary range of HONDA inspired casual weekend apparel. A notable style was our ‘must-have’ HONDA performance jacket, custom manufactured with impeccable details.
RESULTS
The marketing team at HONDA trusted us to develop a range of merchandise on which they could continue to build the brand in Australia – all pieces were positively received.