MEDTRONIC is a global healthcare solutions company committed to improving the lives of people through medical technologies, services, and solutions.


The Medtronic marketing team approached Corporate Classics to present creative product ideas that could support and add-value to their core brand message ‘Elevating Patient Care’.  The product needed to be striking in design, useful and cost effective.


We scoured the globe for the very latest innovative merchandise that would represent a  perfect fit for the MEDTRONIC brand. With an extensive global supply network we were able to put forth a number of engaging, electrifying product suggestions.

The winner – ‘Patient Paper Clips’ on a paperweight/ magnetic base.


The client absolutely loved our ‘clever’ idea.  A truly unique, memorable product that stood out – yet had a strong element of practicality.  The usefulness of the desk item ensured that the MEDTRONIC brand and messaging remained top of mind with their target audience every day of the week.